Zebra has been on fire lately. In the past six months alone, the company’s stock price has rocketed 45.5%, reaching $366.31 per share. This was partly due to its solid quarterly results, and the run-up might have investors contemplating their next move.
Is it too late to buy ZBRA? Find out in our full research report, it’s free.
Why Does ZBRA Stock Spark Debate?
Taking its name from the black and white stripes of barcodes, Zebra Technologies (NASDAQ:ZBRA) provides barcode scanners, mobile computers, RFID systems, and other data capture technologies that help businesses track assets and optimize operations.
Two Positive Attributes:
1. Core Business Firing on All Cylinders
We can better understand Specialized Technology companies by analyzing their organic revenue. This metric gives visibility into Zebra’s core business because it excludes one-time events such as mergers, acquisitions, and divestitures along with foreign currency fluctuations - non-fundamental factors that can manipulate the income statement.
Over the last two years, Zebra’s organic revenue averaged 13.8% year-on-year growth. This performance was fantastic and shows it can expand quickly without relying on expensive (and risky) acquisitions. 
2. EPS Surges Higher Over the Last Two Years
While long-term earnings trends give us the big picture, we also track EPS over a shorter period because it can provide insight into an emerging theme or development for the business.
Zebra’s EPS grew at an astounding 49.8% compounded annual growth rate over the last two years, higher than its 15.8% annualized revenue growth. This tells us the company became more profitable on a per-share basis as it expanded.
One Reason to Be Careful:
Long-Term Revenue Growth Disappoints
Reviewing a company’s long-term sales performance reveals insights into its quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Regrettably, Zebra’s sales grew at a sluggish 2.5% compounded annual growth rate over the last five years. This wasn’t a great result, but there are still things to like about Zebra.
Final Judgment
Zebra has huge potential even though it has some open questions, and with the recent rally, the stock trades at 17.8× forward P/E (or $366.31 per share). Is now the time to buy despite the apparent froth? See for yourself in our comprehensive research report, it’s free.
High-Quality Stocks for All Market Conditions
ONE MORE THING: Top 5 Growth Stocks. The biggest stock winners almost always had one thing in common before they ran. Revenue growing like crazy. Meta. CrowdStrike. Broadcom. Our AI flagged all three. They returned 315%, 314%, and 455%, respectively.
Find out which 5 stocks it’s flagging this month — FREE. Get Our Top 5 Growth Stocks for Free HERE.
Stocks that have made our list include now familiar names such as Nvidia (+1,460% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Exlservice (+271% between June 2020 and June 2025). Find your next big winner with StockStory today.