Perfect Corp.'s 8th Global Beauty & Fashion Tech Forum Puts AI's Real-World Business Impact in Focus

Held with FIT's School of Graduate Studies and in collaboration with CEW Cosmetic Executive Women, the 8th annual Forum explored how AI, personalization and intelligent commerce are delivering value across beauty, fashion and the consumer experience.

Perfect Corp. (NYSE: PERF), the leading AI and AR beauty and fashion technology company, brought together leaders across beauty, fashion, retail and technology at its 8th Global Beauty & Fashion Tech Forum to explore how AI is moving beyond experimentation and delivering real-world business impact.

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Perfect Corp.'s 8th Global Beauty & Fashion Tech Forum Puts AI's Real-World Business Impact in Focus

Held on September 28 at the Fashion Institute of Technology (FIT) and hosted in partnership with FIT’s School of Graduate Studies and CEW (Cosmetic Executive Women), the Forum welcomed executives, founders, investors, students and creative professionals for discussions spanning AI-powered retail, personalization, intelligent commerce, AI agents and entrepreneurship.

“AI is moving quickly from experimentation to meaningful implementation, and this year’s Forum showed just how much opportunity lies ahead,” said Alice Chang, Founder and CEO of Perfect Corp. “Across beauty and fashion, the most impactful applications of AI are those that solve real consumer needs, create more personalized experiences and give businesses of all sizes new ways to innovate and grow.

”At FIT’s Graduate School, we recognize the importance of students being able to balance creativity and innovation with advances in technology and productive ways to apply AI” said Dr. Brooke Carlson, Interim Dean, School of Graduate Studies. “Our students are meeting this challenge and incorporating technologies to advance their creative and business endeavors.”

Key Takeaways from the Forum

• Consumers are increasingly turning to technology for beauty guidance.
  70% of beauty consumers already use or are interested in using AI to guide their beauty routines. Beyond helping consumers decide what to buy, these tools can provide more personalized guidance and help people get greater value from products they already own.
• The focus is shifting from experimentation to practical business impact.
  For beauty and fashion brands, the opportunity is to apply AI where it solves genuine customer needs and makes experiences easier, faster, or more useful. The most effective applications start with a clear consumer problem, while still providing access to human support when customers prefer it.
• Advanced technology is becoming more accessible.
  APIs, intelligent agents, and increasingly accessible tools are lowering the barriers for businesses looking to develop new digital experiences. Companies no longer need to build every capability from the ground up, creating opportunities to innovate and bring new ideas to market more efficiently.
• Entrepreneurs have more room to experiment and create.
  Accessible technology is giving beauty and fashion founders new ways to test ideas, develop products, and turn a distinctive creative vision into a viable business. The discussion explored how emerging brands can use these tools not simply to move faster, but to create experiences that stand out.
• Shopping is moving from search toward conversation.
  AI-powered shopping assistants can understand the context behind a consumer’s needs rather than relying on keywords alone, making discovery, recommendations and product evaluation more conversational. As this shift accelerates, brands will need clear, comprehensive product information, including benefits, ingredients and supporting evidence, that AI systems can interpret and use.

Bringing the Work of Emerging Designers to Life with Generative AI

The Forum also brought AI-powered fashion to life through an immersive activation featuring designs from FIT graduates, emerging designers and alums from FIT’s MFA in Fashion Design, Clara Son, Project Runway's Bryan Barrientos, and Genevieve Li. Attendees could experience the looks in person and then explore them digitally through Perfect Corp.'s Generative AI Fashion Virtual Try-On technology, demonstrating how generative AI can open new possibilities for fashion discovery, visualization and engagement.

Partners and exhibitors including FIT’s School of Graduate Studies, CEW, PIMS, Kabob, Enlightened LED, Color Street, Insperity, NunoX and Sorcea also contributed to the Forum.

To learn more about Perfect Corp, visit https://www.perfectcorp.com/business

About Perfect Corp.

Perfect Corp. (NYSE: PERF) is a global leader in AI and AR technology, redefining creativity across beauty, fashion, skincare and digital content creation. Its YouCam suite of apps has been downloaded over 1.1 billion times globally, empowering users to create, edit and express themselves through photo, video and generative AI tools. The YouCam platform also includes a web-based editor and a suite of developer APIs, providing creators, brands and technology partners with seamless access to content-creation capabilities across platforms.

For brands and professionals, Perfect Corp. offers an award-winning portfolio of enterprise technologies, including virtual try-on experiences for makeup, hair, jewelry, watches and fashion accessories, as well as AI-powered skin and hair analysis. With a brand portfolio that includes YouCam and Skincare Pro, and a network of more than 800 global brand partners, Perfect Corp. is transforming the beauty experience through personalized, immersive and intelligent innovation.

For more information, visit perfectcorp.com and follow us on LinkedIn at @Perfect-Corp.

About the Fashion Institute of Technology’s School of Graduate Studies

The Fashion Institute of Technology (FIT), a part of the State University of New York, has been an internationally recognized leader in career education in design, fashion, business, and technology for more than 75 years. The college offers nearly 50 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the creative economy.

Its School of Graduate Studies offers advanced, career-focused education in fashion design, textiles, museum studies, exhibition and experience design, visual art market, illustration, global fashion and beauty marketing and management. It serves as an interdisciplinary resource for research, collaboration, and innovation in the creative industries. A key characteristic of the School of Graduate Studies at FIT is its rigorous and collaborative experiential learning environment, which encourages students to explore ideas, conduct research, and develop original approaches to current issues. While claiming New York City as an extended campus and cultural backdrop, the school cultivates industry partnerships around the world and maintains a global outlook.

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